ⓘ Business indices ..


Book-to-bill ratio

The book-to-bill ratio, also known as the BB ratio or BO/BI ratio, is the ratio of orders received to the amount billed for a specific period, usually one month or one quarter. It is widely used in the technology sector and especially in the semiconductor industry, where the semiconductor manufacturing equipment book-to-bill ratio is considered an important leading indicator of demand trends. A book-to-bill ratio above one means that more orders were received than filled, indicating strong demand, while a ratio below one indicates weak demand.


Brand development index

The brand development index or BDI quantifies how well a brand performs in a market, compared with its average performance among all markets. That is, it measures the relative sales strength of a brand within a specific market.


Burn rate

Burn rate is the rate at which a company is losing money. It is typically expressed in monthly terms. E.g., "the companys burn rate is currently.000 per month." In this sense, the word "burn" is a synonymous term for negative cash flow. It is also measure for how fast a company will use up its shareholder capital. If the shareholder capital is exhausted, the company will either have to start making a profit, find additional funding, or close down. Burn rate can also refer to how quickly individuals spend their money, particularly their discretionary income. For example, Mackenzie Investmen ...


Category development index (marketing)

The category development index measures the sales performance of a category of goods or services in a specific group, compared with its average performance among all consumers. By definition, CDI measures the sales strength of a particular product category within a specific market.


Credit Managers' Index

The Credit Managers Index is a monthly economic indicator of financial activity reflecting credit managers responses to levels of favorable and unfavorable factors. The measure has been sourced in stories from publications such as the Wall Street Journal, CFO and Bloomberg. Tracked since February 2002, the CMI is produced by the National Association of Credit Management NACM and is currently conducted by Armada Corporate Intelligences Chris Kuehl, who also serves as NACMs economic advisor. The CMI is compiled through a voluntary poll of credit and finance professionals in the service and m ...


Dominance (economics)

Market dominance is a measure of the strength of a brand, product, service, or firm, relative to competitive offerings, exemplified by controlling a large proportion of the power in a particular market. Dominant positioning is both a legal concept and an economic concept and the distinction between the two is important when determining whether a firms market position is dominant. There is often a geographic element to the competitive landscape. In defining market dominance, one must see to what extent a product, brand, or firm controls a product category in a given geographic area. There a ...