ⓘ Heidi Game. The Heidi Game or Heidi Bowl was a 1968 American Football League game between the Oakland Raiders and the visiting New York Jets. The November 17 co ..

Heidi Game

ⓘ Heidi Game

The Heidi Game or Heidi Bowl was a 1968 American Football League game between the Oakland Raiders and the visiting New York Jets. The November 17 contest was notable for its exciting finish, in which Oakland scored two touchdowns in the final minute to win the game 43–32. It got its name for a decision by the games television broadcaster, NBC, to break away from its coverage of the game on the East Coast to broadcast the television film Heidi, causing many viewers to miss the Raiders comeback.

In the late 1960s, few professional football games took longer than two and a half hours to play, and the three-hour time slot allotted to the Jets and Raiders was thought to be adequate. A high-scoring contest, together with a number of injuries and penalties for the two bitter AFL rivals, caused the game to run long. NBC executives had originally ordered that Heidi begin at 7:00 p.m. EST, but then decided to allow the game to air to its conclusion. However, communicating this revised plan to the technicians running NBCs master control proved impossible – as 7 p.m. approached, NBCs switchboards were jammed by viewers phoning to inquire about the nights schedule, preventing the planned change from being communicated. Heidi began as scheduled, preempting the final moments of the game and the two Oakland touchdowns in the eastern half of the country, to the outrage of viewers.

Response to the pre-emption by viewers and other critics was negative; the family members of several Jets players were unaware of the games actual conclusion, while NBC received further criticism for its poor timing in displaying the final score of the game during the Heidi movie. NBCs president Julian Goodman formally apologized for the incident. The Jets and Raiders met again on December 29 in New York in the AFL Championship Game, with the Jets winning 27–23. Two weeks later, they defeated the Baltimore Colts of the National Football League NFL in Super Bowl III.

In the aftermath of the incident, NBC installed special Heidi phones," with a connection to a different telephone exchange from other network phones, to ensure that network personnel could communicate under similar circumstances. The game also had an influence on sports broadcasting practices; the future National Football League would contractually stipulate that all game telecasts be shown to their conclusion in the markets of the visiting team, while other major leagues and events adopted similar mandates. In 1997, the Heidi Game was voted the most memorable regular season game in pro football history.


1.1. Background Jets–Raiders rivalry

When the Jets played the Raiders, it wasnt a rivalry. It was a war.

The Jets and Raiders were founding members of the American Football League; both teams began to play in 1960, the Jets under the name Titans of New York. The two teams had little success in their early years, playing so poorly that both the Titans and Raiders were allowed to draft players from other AFL teams following the 1962 season. In 1967, the Jets, under the guidance of coach Weeb Ewbank and third-year quarterback Joe Namath, posted their first winning record at 7–5–2. Oakland, on the other hand, won the Western Division in 1967 with a 13–1 mark under coach John Rauch and then the AFL Championship Game over the Houston Oilers, 40–7, but fell to the Green Bay Packers in Super Bowl II. Both teams were seen as likely contenders for the 1968 AFL Championship.

The two teams did not play in the same division. However, each AFL team played all other teams in the league each year, allowing the Raiders and Jets to forge a bitter rivalry. In 1963, Oakland general manager later owner Al Davis traded guard Dan Ficca to New York during training camp, without mentioning to Ewbank who was also the Jets general manager that Ficca would not be released from his military service for another six weeks. In 1966, with less than a minute to go and the Raiders leading at the new Oakland Coliseum, 28–20, Jets left tackle Winston Hill predicted to Namath in the huddle that the man he was blocking, Ben Davidson, would rush on the next play, leaving the Raiders exposed to a draw play. Namath called the draw, and handed the ball off to running back Emerson Boozer for 47 yards and a touchdown. After a Jets two-point conversion, the game ended in a 28–28 tie, and an embittered Davidson stated, "Ill get even. They still have to play us next year." They did, twice. In Week 4, the Jets defeated the Raiders at Shea Stadium, 27–14; this was the Raiders only regular season loss. In Week 14, each teams 13th game, the teams met again, in Oakland. Sportswriter Paul Zimmerman said of the second 1967 Jets-Raiders game:

The 1967 game was one of the most vicious in Jet history. Namath was slugged to the turf; he was hit late, punched in the groin. They aimed for his knees, tried to step on his hands. And Davidson got Namath. He got him on a rollout, with a right that started somewhere between Hayward and Alameda. It knocked Namaths helmet flying, and broke his jaw, but Namath didnt miss a play, and he threw for 370 yards and three TDs in that 38–27 loss.

Davidson stated about his play in the Oakland victory, "I dont think my tackle broke Namaths cheekbone. Not that I care. Namath says that hes been beat up worse by girls. Hes asking for it again." The Jets loss to the Raiders in 1967 knocked New York out of a tie for first place in their division – the AFL East was won by the Houston Oilers.

In the 1968 season, the Jets, Raiders, San Diego Chargers, and Kansas City Chiefs established themselves as the leading AFL teams. Going into Week 11 of the season, each had lost only two games; the Chiefs, who had not yet had a bye week, had eight wins, the others seven. In an era with no wild card teams, the Raiders needed a victory over the Jets in Week 11 to avoid falling a game and a half behind the Chiefs in the AFL West – finishing second, however good their record, would end their season. The Jets, on the other hand, would clinch at least a tie for the AFL East title with a victory over the Raiders in their only regular season meeting. Depending on the results of other games, the Jets could win the division if they beat the Raiders, gaining the right to host the AFL Championship Game, the winner of which would play the NFL champion in the Super Bowl. The ill-feeling of previous years was resurrected by an immense blown-up photograph, posted at Raider headquarters, of Davidson smashing Namath in the head. The photographed play was said to have broken the quarterbacks jaw though Namath stated he had broken it on a tough piece of steak, and some claim it was Raiders defensive end Ike Lassiter who injured Namath. Although the poster, which had been placed by Davis, was removed before the game, word of this "intimidation through photography" reached the Jets in New York.

Namath, interviewed by reporters, stated that he liked the Raiders the least of any AFL team. In 2000, New York Times sportswriter Dave Anderson wrote of the Jets preparations for the Oakland game:

When the Jets went to Oakland in 1968, that photo on the Raiders wall symbolized the rivalry as well as Coach Weeb Ewbanks distrust of Davis. Whenever a helicopter flew anywhere near a Jets practice the week before a game against the Raiders, Ewbank would look up and shake his fist. He just knew Davis had somebody spying on the Jets.

The Raiders declined to allow New York reporters to watch practices, a courtesy Ewbank extended to Oakland pressmen. Raiders assistant coach later head coach John Madden was responsible for the exchange of game films with upcoming opponents; he sent the films to the Jets through Chicago so they would arrive a day or two late, reasoning that Davis, not he, would be blamed for the delay. Ewbank blamed Davis for heavily watering the Coliseum field to slow the Jets speedy receivers, a tactic the Oakland co-owner credited to Madden.


1.2. Background Game telecast

NBCs preparations for the November 17 game at Oakland were routine. The game was to be televised to most of the country beginning at 4 p.m. EST, with Curt Gowdy and Al DeRogatis announcing. NBC hoped that viewers who tuned their television channel selectors to the game would not walk over to the television and change the channel or turn off the power switch, but would watch the evenings programming. They anticipated a good game, which would cause the audience to remain in their seats and watch the game in its entirety, "a perfect lead in for the networks special presentation of Heidi, the Johanna Spyri childrens classic, which was scheduled to air after the game at 7 p.m. EST". The television film was preempting Walt Disneys Wonderful World of Color, the program normally shown by NBC on Sunday at that time. As the game started at 1 p.m. Pacific Standard Time, the western half of the country would have to wait after the game for 7 p.m. local time before seeing Heidi. Under television rules at the time, the Jets–Raiders game was blacked out within 90 miles of Oakland even though it was a sellout, leaving KRON-TV channel 4, the local NBC affiliate serving Oakland at the time, and other NBC affiliates in nearby markets unable to show the game.

Heidi was heavily promoted by NBC in television commercials and newspaper advertisements. The network hoped to gain a large audience, especially among families, whom the network anticipated would watch the entire two-hour film. Individual commercials for the film could not be purchased by advertisers; instead, the entire two-hour block was sold by NBC to watch manufacturer Timex, which would air the film and have its own commercials run during the broadcast. The New York Times touted Heidi as the best TV program of the day. Under the terms of the contract between Timex and NBC, Heidi had to air promptly at 7 p.m. Eastern 6 p.m. Central, and could not be delayed or joined in progress for any reason. Dom Cosentino, in his 2014 article on the Heidi Game, points out the irony that Timex, a watch company, was the sponsor; the game would become infamous for its telecast, cut short because of time.

Steven Travers, in his history of the Raiders, noted:

That Sunday evening at 7 p.m. the family classic Heidi was scheduled. This is the well-known story of a little Swiss girl who lives with her grandfather in the, a staple of wholesome entertainment. In the days before cable, pay-per-view, VHS, DVD, TiVo, record, rewind, and 700 channels – when the choices came down to what NBC, ABC, CBS, and maybe a handful of local stations wanted to show the public, TV viewers scheduled their days around events like Heidi. It was on once a year. If one missed it, they missed it until the next year.

The nerve center for NBC was known as Broadcast Operations Control BOC. Dick Cline, the network BOC supervisor for sports telecasts, prepared the series of network orders which would result in the game running as scheduled, followed by Heidi. Cline had no reason to believe that the game would run over three hours; no professional football game presented by NBC ever had. However, other NBC executives stressed that Heidi must start as scheduled. NBC president Julian Goodman told his executives before the weekend that the well-sponsored, well-promoted film must start on time. NBC Sports executive producer Don "Scotty" Connal took care to tell the game producer, Don Ellis, that Heidi must start at 7:00 in the East, over Ellis objection that he had been trained never to leave a game in progress. Connal told Ellis that NBC had sold the time, and was obligated to switch to the film.

NBC ran three BOCs, in Burbank, California, Chicago, and New York City, with the last the largest. Cline was stationed at the New York BOC for the game. In the era before satellite transmission, programming was transmitted by coaxial cable line, with the cooperation of the telephone company. For this game, the Burbank BOC was to receive the feed from Oakland, insert commercials and network announcements, and send the modified feed via telephone wire to a switching station west of Chicago near the Mississippi River. An engineer was stationed there to activate the Oakland feed into the entire network when the game began, to cut it on instruction and then to return to his base. He had been told to expect at 6:58:20 Eastern Time a network announcement for Heidi, after which he was to cut the feed from Burbank, and the Heidi feed from New York would begin. This placed Burbank in effective control of whether the engineer would cut the feed, since he would act upon hearing the announcement.

Connal, Clines boss, was available in case of trouble, watching from his home in Connecticut. His superior, NBC Sports vice president Chet Simmons, who alternated weekends with Connal as on-call in the event of difficulties, was also watching from his Manhattan home. NBC president Goodman and NBC Sports head Carl Lindemann also turned on the game, which was expected to be exciting, in their New York area homes. The Buffalo Bills–San Diego Chargers game, shown as the first of a network doubleheader, was running long in its 2½-hour time slot, and NBC unhesitatingly cut its ending to go to the Jets and Raiders.


2.1. Gameday events The game

On the opening kickoff, the Jets were penalized for a personal foul against the Raiders. The Jets took an early 6–0 lead on a pair of Jim Turner field goals of 44 and 18 yards. The Raiders, led by quarterback Daryle Lamonica, who had been battling recent back and knee injuries, scored the games first touchdown, taking a 7–6 lead on a 22-yard pass to receiver Warren Wells towards the end of the first quarter. The Raiders added to their lead when Lamonica threw a 48-yard pass to tight end Billy Cannon at the beginning of the second quarter.

However, the Jets cut into Oaklands lead when Namath drove the offense 73 yards down field and ran the ball in for a 1-yard touchdown with five seconds remaining in the first half. The Jets lined up as if to kick the extra point, but holder and backup quarterback Babe Parilli tried to complete a two-point conversion pass, which fell incomplete. The Raiders led the Jets 14–12 at halftime.

Approximately five minutes into the third quarter, Namath forged another Jets drive, following an interception by safety Jim Hudson, that ended with halfback Bill Mathis scoring a 4-yard touchdown behind blocking guard Dave Herman to give New York a 19–14 lead. The Raiders responded with an 80-yard drive that saw running back Charlie Smith score his first touchdown of the game on a 3-yard pass from Lamonica. The Raiders took a 22–19 lead on a two-point conversion with Lamonica completing the attempt to receiver Hewritt Dixon. During this drive, Hudson was ejected from the game after being called for a face mask penalty followed by a dispute with an official. As he left the field, he gave the jeering crowd the finger. The penalties caused the ball to be placed at the Jets 3-yard line, and Smith scored for Oakland one play later.

The fourth quarter began with Smith fumbling the football with Oakland in scoring position. New York defensive end Gerry Philbin recovered the football at the Jets 3-yard line setting up a 97-yard drive, consisting entirely of two Namath passes to Don Maynard, who was covered by Raiders rookie cornerback George Atkinson. The 50-yard touchdown pass followed a 47-yard throw, and gave the Jets a 26–22 lead. Turner added another field goal to the Jets total, giving them a 29–22 lead. The Raiders promptly responded with Lamonica orchestrating an 88-yard drive that ended with a 22-yard pass to receiver Fred Biletnikoff with less than four minutes remaining in the game, tying the contest.

Turner made a 26-yard field goal to break the tie and give the Jets a three-point lead with a little over a minute remaining in the game. Turner kicked the ball off to the Raiders Smith, who took the kick out of the end zone and to Oaklands own 22-yard line. Lamonica completed to Smith for an apparent touchdown, but the play was called back due to a penalty, causing New York cornerback Johnny Sample to say to Lamonica, "Nice try, Lamonica. Better luck next year." On first down, Smith caught a 20-yard reception from Lamonica, while a 15-yard penalty was assessed against the Jets when a player grabbed Smiths facemask, moving the ball to the Jets 43-yard line. On the ensuing play, Lamonica threw another pass to Smith who outpaced Jets safety Mike DAmato, who replaced the ejected Hudson, for a 43-yard touchdown. Kicker George Blanda made the extra point attempt which gave the Raiders a 36–32 lead.

With 42 seconds remaining, the Jets still had a chance to score; however, on the kickoff, New York return man Earl Christy fumbled the ball at the Jets 12-yard line when he was tackled by Raiders linebacker Bill Budness. Oakland reserve running back Preston Ridlehuber picked up the fumbled ball and ran into the end zone, which with another Blanda extra point gave the Raiders a 43–32 lead, deflating any hopes of the Jets coming back to win the contest. Ridlehuber could not remember whether AFL rules permitted advancing a fumbled kickoff return they did, so tried to make it appear he was entering the end zone with the same motion he gathered in the ball. Oakland kicked off to New York again, but the Jets could do little with the ball in the final seconds, and the game ended.


2.2. Gameday events Decision to leave the game for Heidi

The two starting quarterbacks combined for 31 incomplete passes, with the clock stopping on each incompletion, and the officials called 19 penalties, leading to more clock stoppages. Each team used all 6 of its allocated timeouts, and the many scores led to additional commercial breaks. At halftime, Connal called Cline, and without urgency discussed the fact that the game seemed to be running longer than expected.

As the fourth quarter began, it was 6:20 EST, and NBC executives began to realize the game might not end by 7:00. NBC Sports vice president Chet Simmons recalled:

They kept promoting Heidi, kept promoting Heidi. I kept looking at my watch, and I said to myself, theres no way to me that Heidi s going to make this at seven oclock. Julian Goodman, the president of the company, told us going into the weekend that Heidi had to start on time. I looked at my watch, looked at another table clock, looked at the game, and thought, no way is this going to happen.

Connal, watching the game from his home in Old Greenwich, Connecticut, also noticed the fourth quarter was running "terribly slow". At 6:45, he called Cline again, and both men agreed the game would not end on time. Both supported running the end of the game, but given Goodmans instructions, his permission was required. Connal agreed to call NBC Sports president Lindemann, and that he and Lindemann would then speak to Goodman. After promising Cline a return call, Connal reached Lindemann by telephone. Lindemann agreed that the end of the game should be broadcast, and both men began trying to reach Goodman. Lindemann was successful in reaching Goodman, and asked the network president, "What about the instruction to broadcast operations control that Heidi had to go on at 7 ET, no matter what?" Goodman replied, "Thats crazy. Its a terrible idea." Lindemann then set up a three-way conversation with himself, Goodman and NBC Television president Don Durgin. After several minutes of discussion, Durgin agreed to delay the start of Heidi until after the game was completed. Sportswriter Kyle Garlett, in his history of sports gaffes, noted, "And even though earlier executives had told to make sure he started Heidi on time, those same executives changed their minds late in the game."

Cline, watching the clock nervously, attempted to call Connal back, only to find both lines busy. He waited as long as he could, then made one final, unsuccessful attempt. Unknown to Cline, Connal was talking to Goodman, who had agreed to "slide the network", that is, start Heidi as soon as Curt Gowdy signed off from the game. Connal called the game producer, Ellis, in Oakland, to tell him the news, then called the BOC supervisor in Burbank – who, not knowing Connal, refused his order, and insisted on speaking with Goodman directly. As Goodman had disconnected to allow Connal to call Oakland, this could not be done.

Beginning about 6:45, many members of the public began calling NBC network and affiliate switchboards. Some demanded the game be shown to its conclusion; others wanted to know if Heidi would start on time. These calls jammed the switchboards, and even reportedly blew all of the fuses in them, preventing the executives from getting through to each other to resolve the situation. NBC protocol required an operations order from Connal, to countermand the midweek written orders, but Cline received no call from the increasingly desperate Connal, who was frustrated by the switchboard issues. Without such an order, and not knowing of Goodmans approval, Cline made the decision that Heidi would start on time. The television audience saw Smith return Turners kickoff out of the end zone to the Oakland 22-yard line with 1:01 remaining. Burbank BOC played the closing football theme and gave the word cue, to the outraged shock of Ellis and Connal, and the connection was irretrievably broken. While viewers in the Pacific and Mountain Time Zones could watch the game to its conclusion, those in the Eastern and Central zones instead saw a little girl on a Swiss mountain, and were unaware that Oakland was scoring two touchdowns to win the game.

Oakland Tribune reporter Bob Valli reported on the Heidi Game: "Television missed one of footballs most exciting and exhausting minutes of emotion. In that minute, Oakland fans saw despair turn to delirium."


3.1. Reaction and aftermath Viewer reaction

On realizing that NBC was switching away from the game, Goodman said to Lindemann by phone, "Where the hell has our football game gone?" During the station break which began with the network announcement, Goodman called a BOC phone to which only he knew the number and which was not part of NBCs CIrcle-7 exchange which blew a fuse 26 times in an hour. When Cline answered it, Goodman ordered him to go back to the game. Although Cline knew there was no way to reconnect the feed, he promised to do the best he could. By the time the game ended at 7:07, thousands of viewers were calling the network to complain about missing the end of the football game. Others called newspapers, television stations, even the New York City Police Department, both to seek the final score, and simply to vent. Humorist Art Buchwald wrote "Men who wouldnt get out of their chairs in an earthquake rushed to the phone to scream obscenities changed pro football. But I will always believe we would have beaten the Colts, too."

In 1988, Namath and Madden, by then both television analysts, were interviewed for the 20th anniversary of the Heidi Game. According to Madden, the Oakland victory in the Heidi Game "was kind of the start of the Raiders being a great team. One of the things we were doing was getting these fantastic come-from-behind things. We didnt even know about the Heidi thing until we read about it the next day." Namath noted, "When I remember that game, it brings to mind the revenge factor we had against them going into the championship game. We paid them back then," to which Madden chuckled, "Hes full of crap."


4. Bibliography

  • Jeff Davis 2008. Rozelle, Czar of the NFL. New York: McGraw-Hill. ISBN 978-0-07-147166-4.
  • Joe Namath 2006. Namath First ed. New York: Rugged Land. ISBN 978-1-59071-081-4.
  • Sidney Strother 1988. NFL Top 40: The Greatest Pro Football Games Ever Played. New York: Viking. ISBN 978-0-670-82490-8.
  • Ken Rappoport 2010. The Little League that Could: A History of the American Football League. Lanham, Maryland: Taylor Trade Publishing. ISBN 978-1-58979-463-4.
  • William J. Ryczek 2009. Crash of the Titans: The Early Years of the New York Jets and the AFL Revised ed. Jefferson, North Carolina: McFarland & Co. ISBN 978-0-7864-4126-6.
  • Don Maynard; Matthew Shepatin 2010. You Cant Catch Sunshine. Chicago: Triumph Books. ISBN 978-1-60078-375-3.
  • Lou Sahadi 1969. The Long Pass: The Inside Story of the New York Jets from the Terrible Titans to Broadway Joe Namath and the Championship of 1968. New York: The World Publishing Company. ISBN 978-1-58567-933-1.
  • Jack Clary 1981. Pro Footballs Great Moments Updated ed. New York City: Bonanza Books. ISBN 978-0-517-34584-9.
  • Tom LaMarre 2003. Stadium Stories: Oakland Raiders. Guilford, Connecticut: The Globe Pequot Press. ISBN 978-0-7627-2737-7.
  • Stephen Hanks 1989. The Game That Changed Pro Football. New York: Carroll Publishing Group. ISBN 978-1-55972-012-0.
  • Steven Travers 2008. The Good, the Bad, and the Ugly Oakland Raiders: Heart-pounding, Jaw-dropping, and Gut-wrenching moments from Oakland Raiders History. Chicago, Illinois: Triumph Books. ISBN 978-1-57243-927-6.
  • Kyle Garlett 2009. What Were They Thinking?: The Brainless Blunders That Changed Sports. New York: HarperCollins. ISBN 978-0-06-169992-4.


4.1. Bibliography Other sources

  • "Timeline – Raiders Historical Highlights". Oakland Raiders. Archived from the original on August 21, 2011. Retrieved August 17, 2011.
  • "Oakland stops Houston, 40–7". The Altus Times-Democrat. United Press International. January 1, 1968. p. 3. Retrieved August 21, 2011 – via Google News.
  • George Usher November 19, 1968. "Bitter Oakland taste still choking Michaels". Newsday.
  • Paul Zimmerman August 13, 1976. Heidi, Ben, Warren and memories". Pro! Oakland ed. NFL Properties.
  • Bob Valli November 18, 1968. "That clutch Raiders win". The Oakland Tribune. pp. 33, 39.
  • William N. Wallace August 25, 1968. "Rams, Raiders Powerful; Rams and Raiders Lead Pro Teams". The New York Times. p. S1. Retrieved August 20, 2011.
  • Joe Schuster March 1993. "Great Games: Jets vs. Raiders, 1968". Sport: 22–23.
  • Larry Fox December 3, 1968. "Rozelle fines Jets $2.000". New York Daily News.
  • "Oakland jinx hits Jets: Even uniforms are lost". The New York Times. November 23, 1968. Retrieved August 20, 2011.
  • "Jets shoot down Oakland, 27–14". The Modesto Bee. Associated Press. October 8, 1967. p. 1, Sports section. Retrieved August 21, 2011 – via Google News.
  • George Usher December 4, 1968. "Jets letter provokes 2.000 guesses". Newsday.
  • "Huck Finn, etc., yield to grid". St. Petersburg Times. Associated Press. December 16, 1968. p. 1–C. Retrieved September 18, 2011 – via Google News.
  • "Raiders recall Heidi win when last they met Jets". The Spokesman-Review. Associated Press. December 25, 1968. p. 15. Retrieved August 21, 2011.
  • Dave Anderson December 10, 2000. "Sports of The Times; In A.F.L. Days, Jets-Raiders Was a Rivalry". The New York Times. Retrieved August 18, 2011.
  • "Hot and cold streaks on the line". The New York Times. November 16, 1968. Retrieved September 5, 2011.
  • Rachel Shuster November 17, 1988. "Twenty years later, NBCs Heidi game remembered". USA Today.
  • Bob Valli November 16, 1967. "Not like 67: Jets Winging". The Oakland Tribune. pp. 13–18.
  • "Oilers plan no change in offense". Pittsburgh Post-Gazette. Associated Press. December 30, 1967. Retrieved September 18, 2011 – via Google News.
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  • there s the Heidi Game the extraordinary watershed moment in the history of TV s coverage of professional football. The histrionics of the game itself are